As we all know, October is breast cancer awareness month. Pink ribbons! Pink bras! Love your boobies! Cutesy, pink campaigns everywhere--all proudly displayed with the best of intentions. I understand why this month can be a month of mixed feelings for many survivors and those currently fighting breast cancer. Businesses all over the world recognize this month and focus on raising money for awareness by donating a portion of their profits to different organizations. And it’s wonderful that so many people participate. In past years, I have participated in 5k walks and fundraisers. This year I have a bit of a different take on “Pinktober” now that my best friend is currently fighting Stage 2B breast cancer. Her treatment will continue through December, and then she will decide if she wants a mastectomy at age 30 before beginning radiation. She is one of the strongest, most positive and most inspiring women I know, and she has given me new insight into what it means to fight and survive this disease. It’s anything but pink and cute so I understand how “Pinktober” can rub some people the wrong way despite it’s good intentions. This month, I focus on the reality that is breast cancer. October is a month to raise awareness and honor those who have been affected--those who have survived, those who are currently fighting, and those who lost their battle and all their loved ones who miss them. I’m incredibly proud of our current partnership with Keep A Breast Foundation. Their mission is to eradicate breast cancer for future generations using four approaches to accomplish this: art, education, awareness, and action. They provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment. We debuted The TaTa Top in early June of this year, and we immediately began donating $5 per top sold to breast cancer research. As we began selling and shipping, we received tons of emails from survivors and women currently undergoing treatment. The TaTa Top appealed to many women who had undergone mastectomies and were now excited to “have their nipples back”. Michelle and I would read and respond to each email, and we would look at each other--just completely overwhelmed by the appreciation and support. Hearing so many of these women’s personal stories gave our business a whole new meaning.
"Pinktober" Winds Down but Awareness is Year Round for Breast Cancer Survivors
- by admin
- , Posted on October 23, 2014